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To Help Banks Make Better Products, Services And Experiences

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Facilitates Innovation, Creativity, Inspiration, Learning & Benchmarking

BANKBULB EMPOWERS STRATEGISTS

At A Time Of Great Market Disruption

BANKBULB'S DATA HELPS DRIVE GROWTH

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1/3 of new credit card applications from CommBank and NAB for No interest cardsc

In Commonwealth Bank's half-year results released on February 10, 2021 it was shown that one-third of new credit card approvals were for their Neo card. For NAB, the StraightUp card is accounting for a similar percentage.

49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

Customer opinions on BBVA's digital experience increase personal loan purchases by 4% points

BBVA clients interestedin a personal loan who consulted the scoring andcomments of other users about the digital process of applying for a loan,accounted for 4.4 percentage points increase in customers deciding topurchase the loan.

imagin by CaixaBank adds 500,000 new users within year

imagin, the digital services and lifestyle platform driven by CaixaBank, has celebrated its first anniversary since its launch as a new digital community concept, and registered 500,000 new users.

U.S. Bank enhance Cobrowse due to popularity with customers

U.S. Bank has launched an enhancement to their cobrowse feature: live video of the banker - a first in the industry - following more than a half million cobrowse sessions taking place in 2020.

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BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) SCB debuts in app “EASY Store” using AI to deliver hyper-personalized range of financial products, services and offers

This is an example of dynamic micro-personalization, with the AI analyzing customer’s transaction patterns, behaviors, and preferences, which helps the bank anticipate needs and offer targeted solutions at key moments......[read here]

2) ING AI-driven calculation tool estimates car loan and insurance costs on the basis of a single photo

The ‘ING Scan & Drive’ feature is based on data extracted by Open AI, such as the brand, model and type of car....​​​​​​[read here]

3) CIC makes mortgages more accessible to freelancers and people on fixed term contracts through innovative risk profiling

Recognising the fact that a growing number of workers are challenged with finding a mortgage provider....[read here]

4) Capital One release multi-agentic conversational AI to help customers purchase a car

First-of-its-kind technology not only provides information to the car buyer, but also, takes specific actions on the customers’ behalf based on the customer's natural language prompts....[read here]

5) Tembo Money helps first time home buyers get on property ladder through "Boosting affordability"

Tembo also offers a number of solutions that can help to boost customer's affordability for first-time buyers with specialist tools to explore boosting customer's income and house deposit​​​​...​​​​​[read here]

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