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As a specialized resource BankBulb contains 9 years of data on distinctive consumer-facing initiatives

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At A Time Of Great Market Disruption

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With Over 10,000 Banking Products, Services,
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49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

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Monthly Reviews are available back to January 2012. Please contact: hello@bankbulb.com to request any past issues.

BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) Meet Capital One Shopping, a free tool to find deals online, also available for non-customers

A free browser tool that automatically searches for online coupons, better prices and rewards at over 30,000 online retailers—making it easy to effortlessly save money when you shop online...[read here]

2) National Bank expand their outreach and offerings for ALL healthcare professionals

Rather than primarily focus on just doctors and dentists, National Bank has revamped their total offering for healthcare professionals to now reach out and attract the full spectrum of people who work in healthcare professions...[read here]

3) Digit points out all the problems with today's investing tools and explains how Digit's new robo-investing solution solves them

Understanding that many people instinctively feel wary of investing due to perceived complexities and risk, Digit is at pains to stress how they have simplified the investing process.​.​​​​.[read here]

4) OCBC app offers video consultations with doctors

OCBC Bank has partnered with seven medical groups to launch the 'HealthPass by OCBC' mobile app, providing access to more than 100 healthcare proffessionals... [read here]

5) ICICI Bank unveils first app in India that offers payments and banking services without needing to be a customer

The app enables users to pay to any UPI and instantly use banking services…​​​​​​[read here]

6) DBS iWealth® app now provides market insight and FX alerts to prompt client investing

The updated DBS iWealth SG app now delivers insights and proactive FX prompts to help clients with quick and timely investing considerations...[read here]

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