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As a specialized resource BankBulb contains 9 years of data on distinctive consumer-facing initiatives

BANKBULB EMPOWERS STRATEGISTS

At A Time Of Great Market Disruption

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With Over 10,000 Banking Products, Services,
Innovations & Campaigns Highlighted

BANKBULB'S DATA HELPS DRIVE GROWTH

With Compelling Examples Of Winning Solutions, Strategies & Tactics

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49% of Bank of America Erica users are Millennials

Bank of America's virtual assistant, Erica, has reached 7 million users since its nationwide rollout in June 2018 with 49% of Erica's users being millennials, followed by Generation X (20%), baby boomers and seniors (16%) and Generation Z (15%).

Bank of America credits their Preferred Rewards for Business program with helping to sign up about 192,500 new product accounts

Bank of America announced that it has rewarded small business clients participating in Preferred Rewards for Business with approximately $175 million in benefits during the inaugural year of the program.

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 DEVELOPMENTS

BANKBULB QUARTERLY

OUR PICK OF THE MOST DISTINCTIVE PROPOSITIONS of the QUARTER

1) Zopa illuminates all factors impacting loan eligibility and rates with ‘Borrowing Power’ in-app tool

Zopa has an in-app tool called ‘Borrowing Power’ providing unmatched transparency for users to see how to get the best rate they can on a Zopa loan and helping them understand how Zopa rates their credit health and how to improve it...[read here]  

2)  CommBank app feature connects customers to over 250 unclaimed benefits and rebates

Commonwealth Bank’s July 2019 app update included ‘Benefits Finder’ that helps users to find benefits, rebates and concessions they may be eligible to claim on simply by starting off answering four questions on the app....[read here]

3) TSB: Fraud Refund Guarantee

TSB unveiled a “fraud refund guarantee” to ensure its customers are reimbursed in full if they are an innocent victim of a scam. The move – a first in the UK banking industry – will help reassure customers who are naturally fearful of the growing problem of bank fraud.......[read here]

4) Barclaycard introduces an Interest Repayment Calculator that any cardholder can use

The Repayment Calculator online tool allows customers of any credit card provider to input their own card data to see how long it will take at the current level of repayment to clear their balance and, what they will pay in interest.​​​​....[read here]

5) NAB drops late fee for credit card users ​​

NAB is removing or reducing fees from various products including late payment fees for reliable credit card customers....[read here]

6) TIAA launch digital safe deposit box, free to all account holders

TIAA has launched TIAA Safe Estate®, a virtual safe deposit box, designed to help people gather, organize and securely store critical estate planning and financial documents, including medical directives, insurance policies, wills, trusts and financial account information...[read here]

7) DBS launch one-stop integrated travel marketplace

DBS Bank released a beta version of their DBS Travel Marketplace Singapore's first one-stop integrated travel marketplace, in partnership with Singapore Airlines (SIA), Expedia Partner Solutions (EPS) and Chubb Insurance Singapore Limited....[read here]

8) FNB introduce Wellness & Savings goals within banking app

Called ‘nav» Wellness’, the free service enables customers to (a) Get a Wellness Score; (b) Order and collect Medications; (c) Access Wellness Offers....[read here]

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